How To Overcome Ugly (And Attract Great Talent)
Are You Attractive?…Yes, of course you are!
But is your company?
It should come with little surprise that prior to any interview, most candidates already did the following:
- Checked out your website
- Looked you up on social media (LinkedIn, Facebook, etc)
- Looked you up on Glassdoor
- Googled you
- Reached out to contacts who work/ed at the company
**As a job seeker, companies will usually look you up on Linkedin, Google search you, or eventually run a background check. So always be aware of your online presence.
As a growing business, sometimes it’s easy to overlook your presence on the internet and how it affects your hiring.
When is the last time you searched the internet for your own company (or yourself)? If you haven’t recently, take a second and do so now.
- Is your website clear & modernized (mobile friendly) or stale & outdated?
- What is your rating on Glassdoor and are there negative reviews?
- Do past employees speak positively or negatively of your organization?
- Does a google search turn up anything unusual or negative?
What did you find? … Be honest.
If you we’re a candidate, would you be impressed with your business? Or did you uncover a few bad reviews, an old negative article, or know that you have a few disgruntled ex-employees willing to trash your company at any given chance?
Not every business can be a fortune 500 company and rely on their brand to cover up their blemishes. Nor does every business have the money to invest in fancy websites and large marketing campaigns to attract talent.
- How do you compete with them for talent?
What are some other ways that you protect your online presence or stand out among the giants? Share your thoughts with us!